8 Benefits Of Advertising Your Business On Facebook

Bombarding literally everyone with sales collateral via email is not going to do you any good. Neither is cold calling.

The advancement in technology has revolutionized the marketing and advertising landscape too. When it comes to promoting and advertising your business, social media is the new game-changer. Having more than 2.85 billion active users, Facebook is the most popular social media platform around the globe, a study by Statista Research Department reveals.

With such a massive number of people being active on Facebook, it would be unwise not to consider the platform as an essential part of your advertising campaign.

Importance of Facebook Advertisement in E-commerce

It’s not just your brick-and-mortar store that you need to promote on Facebook, your E-commerce website needs to be advertised on Facebook too. How do you expect people to find out about your online store if you are not advertising it on the most popular social media platform?

Benefits of Advertising your Business on Facebook

Why is it so important to advertise your business on Facebook? With over 2.85 billion active users around the globe, Facebook offers exposure to a vast and versatile audience from all over the world. With this extended coverage, Facebook has an extensive advertising network to cater to the needs of businesses who turn to Facebook for promotion and advertising.

Facebook’s advertising follows the famous pay-per-click model. PPC advertising is highly effective, cost-efficient, and offers quick yields. It is the PPC model that makes advertising on Facebook highly effective.

Let’s take a look at some of the benefits of advertising your business on Facebook:

• Approaching your Exact Audiences

Instead of swamping everyone with ads, Facebook has made advertising more focused and allows ads to hit bulls-eye. Meaning, your advertisements will reach only the audiences that would be interested in your products or services. Facebook is rich with data about each user – from simple demographics such as gender and age to more complex information like purchasing behaviors or political associations.

Using these data structures, businesses can set their “core audiences” in an intelligent manner. For example, suppose your service targets teenagers or people who have made recent, say, perfume purchases. In that case, you can set up your ads to be available only to those who fall under that criteria.

• A Deeper Understanding of your Target Audiences

If you are running a business, you must make a Facebook page. It would not only be for advertisement and promotional purposes but also to understand your target audience better. Using the Facebook Page Insights feature, you can get the analytics for the content that you post on your page. This feature offers information about the viewers of your posts, which helps determine and assess your marketing strategy. 

Suppose you figure out whether you are targeting the right audience for your products and services. In that case, you can tailor your ads and content according to the insights.

• Versatile Types of Ads

Compared to other paid advertising platforms, Facebook is more flexible and accommodating. You don’t always have to make a stellar video ad for your business. Facebook advertisement allows space for many types of ads, including mainstream mediums like photos, videos, stories, and ads that appear on the Facebook Messenger App. Other mediums include carousel ads, Facebook slideshow ads, collection ads, etc.

Unlike typical PPC ads, Facebook ads offer users a more creative, appealing, and engaging experience, making them more efficient for businesses.

• Promoting your Content

As mentioned before, Facebook is a platform rich in data. What else it is rich in is its possibilities. You cannot only use the Facebook Ads platform for advertising your product or service. You can promote your content too.

For example, suppose Stock Photo Secrets wants to promote a fantastic discount that they are offering. In that case, all they have to do is to advertise the post that talks about the deal on their Facebook page.

This way, you can also leverage the power of your great content strategy and advertise it.

• Deciding your Own Terms

The greatest advantage of advertising with Facebook is that you get to decide your own terms. Facebook Ads are totally free, and any business can access this platform. The only cost is related to supplying a budget and then getting the advertisements to run.

Facebook ads are cheap – ranging from a few cents to some dollars per click. Still, they are one of the most efficient among other PPC mediums in terms of return on investment.

• Remarketing of your Brand

Advertising your business with Facebook doesn’t just entail marketing. It means your brand will keep remarketing itself through the efficient ads model. How? You can set up your Facebook ads to target users who have engaged with your business in any way. Be it simply clicking on your URL from your Facebook page or skimming through your products/ Facebook ads take these nuances into account.

Using these nuances, Facebook ads are targeted to these users, helping them make that buying decision that they left midway. That is what makes advertising on Facebook so productive and yielding.

• Creating Ads is Easy and Simple

Setting up your PPC ads with Facebook is very easy. You don’t necessarily need to be tech-savvy to create your advertising plan with Facebook. All you need is a Facebook page for your business, and you can start from there. You can set up your Facebook ads via the page itself, or you can do that through the mobile phone Ads Manager App.

Once you start, you can select your audiences, create promotional strategies, set targets, and so much more.

• Avoiding Users who are not your Target Audience

This is another excellent benefit of using Facebook advertisements. Not only can you target a specific audience but also filter the ones that you deem unprofitable for your business. It could be users that are not responsive enough or don’t engage effectively. You can create blocklists of users you don’t want your ads to be shown to.

And what’s more, it’s not just users, you can also block applications, pages, videos, and more, and your ads will not appear where they bear no fruit. It saves cost and also serves as a more efficient and profitable advertising strategy for your business.

Final Words

These eight benefits are not it! Once you take your business to Facebook and start advertising it there, you will know there is so much more this social media platform has to offer to your business. Good Luck!