Digital Marketing And Online Poker

The iGaming industry in 2021 is massive. Of course, with a projected worth of over $125 billion by 2027, it encompasses online casino and poker gaming, sports betting, and even elements of eSports.

The online poker sphere comprises a highly competitive sector where gaining and holding market share has some very high stakes indeed. Operators, therefore, need to invest in effective and sustainable marketing and promotional strategies to both attract new customers and keep existing ones coming back to play in their platforms and apps.

Why Digital Marketing is so Important to the Online Poker Industry

Digital Marketing isn’t the only method that poker operators use as they attempt to gain and retain substantial market share, but in an increasingly digitalized world, it is one of the most effective. After all, even platforms offering the best poker bonus need to deploy consistent and timely digital marketing strategies to ensure that new consumers find out about them.

Digital marketing, when executed correctly, can produce instantaneous results. Targeted ads placed on relevant webpages or, as we’ll discover, social media posts can take consumers to sign-up pages at just a click of the mouse. Meanwhile, shareable content makes it effortless for poker fans to share and promote an operator to friends and fellow gamers.

Digital Marketing Methods used by Online Poker Operators

There’s a whole wealth of digital marketing methods that online poker operators employ. A solid marketing strategy will consider seasonal increases and fluctuations and adapt the marketing methods being used accordingly.

With that being said, there are key digital marketing methods that are becoming increasingly more important to online poker operators. Let’s take a look.

Social Media – In the space of a few years, social media has become the go-to method of search engine marketing for online platforms. Its popularity lies in the medium’s power to engage players, drive targeted traffic to platforms or apps, and be much more cost effective than a traditional SEO method like Goole AdWords and link-building.

Just look at the numbers; Twitter has over 320 million daily users, while Facebook has a global user base of 1.6 billion people.

Cross-Promotion – In the modern iGaming industry, it’s very rare for a gambling operator to solely focus on one market area alone. Often, operators will establish themselves in a vertical like online poker or sports betting, then expand their offering to encompass the various other iGaming markets.

Operators are becoming more and more reliant on cross-promotion between their different channels. It’s not uncommon to see ads for online poker published during a big sports event or game since fans will be primed to engage with such an activity.

Fresh Promotions – Online poker operators have quickly learned that while attractive sign-up bonuses will get new customers through the virtual doors, it takes something more unique to keep them playing.

Their solution is to offer fresh new promotions and new products. Jackpots and live tournaments for existing players can be easily promoted through social media pages, while new products like fast-fold or sit & go poker, for example, can form the basis of a campaign that simultaneously attracts new players while keep existing ones engaged with the games that are on offer.