Top 25 Free Social Media Marketing Web Apps

You love social media, but managing all those networks—both personally and for business—can get exhausting. Heck, most of us could spend all day floating around the social web and never run out of things to do. Clearly, you don’t have that much time on your hands (unless you’re one of those lucky dogs that manages social media campaigns for a living), and that’s where social media marketing web apps come in.

Let’s just say there are a plethora of free apps that can enhance your social media presence by streamlining your updates into a single dashboard or offering broader capabilities than a single network alone provides. We had a really hard time narrowing this list to just 25 of our favorites, so tell us which apps make your life easier in the comments.

Which App Is Used For Social Media Marketing?

There are so many fantastic apps covered here, we were pretty much having a drool-fest while we compiled this list. The question is: Which one are you going to add to your arsenal first?

HootSuite – Hootsuite is a social media management app that allows you to schedule and publish posts, monitor social media activity, and analyze performance across multiple platforms.

SocialOomph – SocialOomph offers both free and paid versions, but the free version is packed with plenty of features, including keyword tracking, Tweet scheduling and more. You can’t manage other networks, such as Facebook and LinkedIn, unless you pay for the Pro version, however.

TweetDeck – TweetDeck started out as an independent app that gained so much popularity with Twitter users that Twitter acquired it. With TweetDeck, you can monitor and manage unlimited Twitter accounts, schedule your Tweets and filter your results with customizable feeds.

Aim – Aim helps you stay connected to your friends with a dashboard app that lets you chat using services like Facebook and Google Talk. Upload files to share from your computer or phone and send photos, videos and Tweets that are already online—and your friends can see the content you’re sharing without ever having to leave the dashboard.

Dlvr.it – Dlvr.it automatically distributes your content to Facebook, Twitter, Google+ and much more. Simply set up an auto-feed channel and let the app do the work for you. It completely eliminates the need to visit each social network to share the same content.

Twitterfeed – Similar to Dlvr.it, Twitterfeed will feed your blog content to Twitter, Facebook, LinkedIn and more, giving you real-time stats to evaluate the success of your posts.

Buffer – Buffer is quickly becoming one of the most popular social media apps. (All the cool kids are using it.) Buffer lets you add your content and it will distribute it to your social networks for you throughout the day. Use it in your browser or on your mobile device to share articles, videos, and pictures—and you can even add multiple team members to coordinate your efforts.

Canva– Canva is a graphic design app that allows you to create social media graphics, such as images, videos, and stories, that are optimized for each platform.

Unified Inbox – This one is still in Beta, but you can request an invite to join the party by video-ing yourself talking about your collaboration issues, and get unlimited free Beta access. What is Unified Inbox? It synchronizes your address book, helps you manage your conversations and your social engagement. Our personal prediction? This is one to watch—we expect great things.

Muck Rack – Muck Rack is a great free app for finding thought leaders to follow, and it’s a fantastic way to connect with journalists. Who doesn’t want more opportunities to get free PR?

Sprout Social –Sprout Social is a social media management app that allows you to schedule and publish posts, monitor social media activity, and analyze performance, with a focus on providing insights and data for larger businesses and enterprises.

TwitBacks – Ever wonder how some people got those great-looking Twitter backgrounds? They may have paid a designer a couple hundred (or more) bucks to get it, or they might have used TwitBacks. It’s a free service that lets you design your own Twitter background, and you can remove the TwitBacks branding for a $9.99 fee.

Later – Later is a social media scheduling app that focuses on Instagram, allowing you to schedule and publish posts, stories, and videos, as well as analyze performance and track hashtags and mentions.

Twuffer – OMG, it’s a Twitter Buffer! Set appointments and milestone reminders, schedule your future Tweets and even notify subscribers about upcoming events or videos. You can also run a time-based scavenger hunt, which we find pretty cool.

TwitIQ – TwitIQ helps you track and share what’s happening on Twitter. Get real-time updates for multiple accounts, get inline image and video previews and have access to built-in analytics.

Tweet Reminders –if your memory is so horrible (and you’re not using some sort of logical timekeeping and planning system, or you just don’t follow it) Tweet Reminders is the app for you. That’s right; it will Tweet you reminders to do the things you need to do. Desperate times call for desperate measures when you spend your whole day on Twitter.

Tweroid –Tweroid (we liken it to Twitter on steroids) helps you maximize your exposure on Twitter. This is a must-have app for knowing when to Tweet your content—simply sign in with your Twitter account, and it analyzes your and your followers’ Tweets to let you know the optimal times to Tweet your content. Genius!

Yumy – A location-based link sharing network, Yumy helps you become faster and more productive. And we’re all for any app that boosts our productivity.

FullContact – Sync all your contacts from multiple social networks in one place and even share them with your team members. Enhance your contact management by incorporating social profiles for your connections all within a single interface. In other words, you don’t have to visit LinkedIn, Twitter and Facebook to find out who you want to contact for an upcoming project—all that data is at your fingertips in FullContact.

Bitly – You know Bitly. But it’s way more than just a URL shortener these days. Now, Bitly helps you organize your links, share your content to multiple networks and even measure clicks to find out how your content s performing.

FanMix – The ultimate social inbox, FanMix lets you manage your conversations, search your social history, monitor your mentions and find out more about your connections all in one place.

Rainmaker – Turn a single email address into a full contact record, integrate social data and populate your Google Contacts using your connections in the social sphere.

ThinkUp – Get more out of each minute you spend online. ThinkUp filters your social results by letting you know what’s important.

Bliss Control – An easy way to manage your social networking settings from one dashboard. You can control and delete your settings and accounts remotely, saving you the headache of visiting each of your many social networks individually.

If This Then That (IFTTT) – IFTTT is a brilliant app that lets you create trigger channels and recipes for coordinating social communication. Basically, you’re setting up rules on the types of content you’re interested in and your preferred actions based on what’s happening in your social world. Really, it’s an incredible way to automate your social media management more than ever possible before. Zapier is a similar tool designed for more professional applications, such as Wufoo and Salesforce—the two applications together could almost completely automate the majority of your online functions. Talk about a time-saver. Zapier comes with both free and paid versions, so going free means you’ll be limited to 100 tasks a month, but it’s definitely worth a try.

There are many other apps available that can be used for social media marketing, and the specific app or combination of apps you use will depend on your needs, goals, and budget. It’s important to choose an app that will help you efficiently and effectively manage your social media presence, and allow you to engage with your audience and achieve your marketing objectives.

Check Out More: Top 23 Free or Cheap Reputation Management Web Apps

Which Social Media Is Free For Marketing?

There are many social media platforms available that are free to use for marketing. Here are a few examples:

1. Facebook: Facebook is one of the most popular social media platforms for marketing. It has over 2.8 billion monthly active users, making it a great place to reach a large audience. You can create a Facebook business page for free and post content, run ads, and engage with your followers.
2. Instagram: Instagram is a visual platform that is popular for its photo and video sharing capabilities. It has over 1 billion monthly active users, making it a great platform to market products and services visually. You can create an Instagram business profile for free and post content, run ads, and engage with your followers.
3. Twitter: Twitter is a platform where users share short, 280-character messages known as tweets. It has over 330 million monthly active users, making it a great place to share news, updates, and engage with followers. You can create a Twitter account for free and post content, run ads, and engage with your followers.
4. LinkedIn: LinkedIn is a social media platform for professionals. It has over 740 million members, making it a great platform for B2B marketing. You can create a LinkedIn business page for free and post content, run ads, and engage with your followers.
5. YouTube: YouTube is a video-sharing platform with over 2 billion monthly active users. It’s a great place to create and share video content, tutorials, and product demonstrations. You can create a YouTube channel for free and post content, run ads, and engage with your followers.

It’s important to note that while these social media platforms are free to use, they may have paid options for advertising or other features. Additionally, it’s important to have a solid social media strategy in place to effectively reach your target audience and achieve your marketing goals.