What Does The Future Of Google Mean For SEO?

Google is constantly changing, not only in the overall look and layout but behind the scenes with the algorithm. With changes to the news tab as well as the implementation of video answers, this has continued to revolutionise the way that we use the search engine. But how have these changes impacted the SEO industry as a whole? In this article, we will be providing you with insight into how the changes Google are making will impact SEO as well as existing ranking positions.

Increased Screen Time Means More In-Depth Strategies

With many changes to the Google Algorithm and the use of no-click search results, these changes are forcing agencies to think of more in-depth SEO strategies to keep sites ranking at the top of page one. With many people spending more time on their phones than ever before, an in-depth strategy is what is needed to maintain this extra traffic and boost organic search results. This can be planned either in house or using the best digital marketing company in your area to help optimise your campaign for the best results.

Mobile Optimisation Pushing For Creative Content

As the digital era continues to expand, we have seen mobile optimisation push companies to create content that is not only completely optimised but creative. This is now even more important than ever as a large portion of the online audience spending time on social media as well as searching the web. By creating shareable content you can do wonders for your business as your target audience share your content and click through to your website.

Google Assistant Increases The Need For Voice Optimised Content

Another trend that many industry professionals have noticed is the increased use of voice search in the last 5 years. Though this is not quite the revolution that many were expecting to see, the introduction of Google Assistant and other smart home devices has led to many companies using a more conversational tone to their content. It is these long-form keywords and informal tone of the content that caters towards the automatic answers that these devices will give you. This is a trend that we expect will be around for a long time as more people continue to use these devices.

Algorithm Changes Caters To Long-Form Content

Throughout the course of the year, Google is constantly trying and testing different elements that can impact Google search rankings of several clients. But with some official and unofficial Google algorithm changes showcasing the importance of content yet again, many industry professionals such as Neil Patel, Lauren Barker and Absolute Digital Media CEO Ben Austin have noticed a change towards the use of long-form content and how this tends to rank higher than shorter content. Though this has not been officially announced by Google, several reports provide evidence to support this change.

With this in mind, there are several changes to the Google Algorithm that has both positively and negatively impacted the SEO industry and the way that marketing agencies work towards achieving the best results for their clients. How do you think that this will continue to change in 2021?