Generating Leads With Video Marketing

In the current era, our attention span has decreased drastically. Some reports will tell you it has dropped down to only 7 seconds, and some will say it is only 3 seconds. Whatever the actual truth might be, it is well documented that our attention span is shrinking.

This is happening because of the overabundance of information. This is why if you have a message you want to send out to your target market, you must do it in a concise manner. And what better way to do it than using video content?

Is Video Content Effective

If you still have your reservations about video content effectiveness, let us look at some stats. According to a report, B2B marketers believe video content has a 74% higher chance of conversion than any other content type.

There are two parts to video content marketing. The first one is related to researching your target market’s behavior and deciding on what will be the post-production marketing channels.

The second part is deciding where and how to get lead contacts. If you are just starting with your business, do not pay any shady digital marketing company for generating leads for you. Unless they are skilled at what they are doing, you might end up with a list of people who might not be interested in your business.

Set a Target Audience

Before even starting to brainstorm video ideas and post-production marketing, you need to define your audience. If you know your audience, you will have a better idea about how to present your marketing message to them and what production techniques will appeal the most to them.

Moreover, depending on your target market’s demographic and educational background, you can decide what marketing message and what type of words will most attract them. Try to go as deep as you can when studying your target market.

If you aren’t quite sure about which type of video you want to create for your business, how about starting with a testimonial video. The present online market is overwhelmed with many fake sellers. To gain trust from your target audience, you can place a testimonial video on your website.

Set a Purpose

After you have defined what your target audience looks like, it is time for you to plan what is the best form of video content for your selected target market. It can be a how-to video or a descriptive video where you explain a certain topic.

People stress too much over what is the optimal length of a video for marketing purposes. Well, there is no definite answer to this question. It depends on your target audience and what type of content you want to cover in the video.

The primary objective of any marketing video is to urge the viewers to take a desired set of actions. You might want your viewers to purchase from your website. Or you might just want to educate your existing user base about the new features of your product.

If you want the viewers to visit your website or sign-up for your weekly newsletter, make sure you have added enough CTA to your video.

Promote using Social Media Accounts

Today, the key to a high view count on videos is making them go viral. And most often, the most popular videos on YouTube got millions of views because of solid digital marketing efforts.

They gained that many views because they went viral. And Social media platforms are the hub for viral video content. Currently, there are over 4 Billion people on different Social Media platforms. A smart marketer will not make the mistake of avoiding the huge potential that social media accounts have.

If you already have a strong presence on social media accounts, you have to post regularly to engage with your target audience. Your followers expect some form of content from you. It can be a simple announcement post or video content.

After you post video content on your social media account, your followers can like, comment, and share it. They can share the video with their friends and family; it only increases your chance of a higher view count.

Promote Video Content via Email Marketing

If any marketing guru tells you, email is dead, stop listening to them. They do not have the slightest idea about what they are talking about. Did you know almost half of the entire world’s population still uses email?

According to an estimate, roughly 281 Billion Emails were exchanged in the year 2018. If this trend keeps the same, people will be exchanging 147 Emails every day by the year 2023.

Now that we have established that email is still an important marketing channel, let us talk about how you can capitalize on it. After a recipient opens your email, you only have a few seconds to grab their attention. Now, this is not a simple task.

Embedding videos on your emails increases your chances of conversion via email marketing. As videos are an effective way of communicating a message in little time, you have higher chances of making a sale if you embed your marketing video in your mails.

Moreover, you can direct traffic from your emails to your website if you use Email Video marketing effectively.

Verdict

In the above article, we talked about how you can leverage social media and email as your post-production marketing channels. But there is one more way you can market your video content, and that is by embedding it on your website’s landing page.

If you are still confused about getting video production leads, you can try different lead generation tools, for example, SignalHire. To learn more about this tool, click here.

Landing pages are the first pages your site visitors will come across when visiting your business website. This is why the design and marketing messages on any landing page have great significance.