How To Promote Your Coaching Business Online

No matter how competent your coaching skills are, there is no way people will be able to find your coaching business without efficient marketing. And in today’s digital age, marketing your business on an online platform is the key to success. 

Sure, you may be receiving substantial clients each month through word-of-mouth advertising, but did you know that 97% of people learn more about a local business through online sources? Furthermore, 78% of local mobile searches will result in a physical purchase. 

In short, if you are not leveraging the power of the internet, you are missing out on many opportunities to grow your coaching business. And we won’t let this happen to you! 

In the guide below, we have compiled a list of some top ways to market your coaching business online. So let’s get started!

Create a Website

A website is a fundamental online presentation of a business. With the help of a user-friendly website, your potential clients will be able to learn more about your business and decide whether or not you are the right fit for their ‘coach’ goals. Therefore, be very diligent when creating a website for your coaching business. 

In the competitive digital environment, your company’s website should not serve as a mere brochure. Instead, make sure to incorporate enough material in your web design that will help you generate leads and deliver the desired message to your potential clients. 

Start a Blog

Adding a blog to your website is another way of connecting with the audience and coming out as a credible source of information. By posting regularly on your blog page, you can show the potential clients your passion and understanding of the subject matter. 

However, blogging is not just a one-day thing and will take time for your writing skills to really flourish. But you have to remain committed to the task and post informational content regularly. You should also look to use relevant photos on your blog to engage your readers. As long as your readers are engaged and finding value in your write-ups, they will slowly build up over time. Just don’t expect it to happen quickly. 

Invest in SEO

SEO or search engine optimization is a practice that helps make sure your website ranks high on search engine result pages. 

You see: 75% of internet users will not scroll past the first page on Google search results. So, if your website is buried deep down in the search engines, it will receive no visibility. And all your hard work in creating a website will go down the drain.

If you hire an SEO expert, they will carry out practices to ensure your website stands out among competitors. However, if you are trying a DIY approach to SEO, here are some tips to help you:

• Scatter relevant keywords across your content.
• Ensure page speed is optimal and doesn’t take more than 3 seconds to load. 
• Write and publish unique content regularly. 
• Link your pages with other pages on your website. 
• Add visuals to grab the user’s attention. 
• Write for the humans – not for search engines. 
• Craft meta descriptions for every page of your website. 
• Measure website performance with Google Analytics and Google Search Console. 

Join Social Media

We are all aware of the importance of social media. Having a solid presence on different social media channels can allow coaches to effectively connect and engage with potential clients. 

Before executing a social media strategy, create a plan regarding your goals, the type of content you will publish, and the social media channels to prioritize. Be consistent in your routine and regularly post content regarding your industry knowledge. 

Create a Facebook Group

Another powerful (and cost-effective) marketing tool to grow your coaching business is a Facebook group. With a group, you can get like-minded individuals interested in your offerings and gain insight from your expertise. A group will also give you a chance to advertise your coaching business and turn leads into conversions. 

To grow your Facebook group:

• Offer valuable and highly targeted content.
• Interact with the members, ask questions and answer any query they might have.
• Remain consistent in your posts. 
• Invite only interested Facebook users. 
• Don’t spam the group with discount codes and irrelevant material. 
• Avoid posting dozens of times a day. 

Above all, have fun with your group. Make your content informative and entertaining, and people will definitely stick around.

Send Regular Emails

Email marketing is robust and delivers an average return of $42 for every $1 spent. A regular email marketing campaign will give you the ability to create a solid and fluid relationship with your potential, current, and even past clients. 

Plus, timely campaigns will send more traffic to your website and improve SEO. It will also keep the audience engaged with your brand and offers. 

To start your email campaign, gather the email addresses of the clients you may already have served. You can also set up a sign-in sheet on your website, social media account, and even your physical location to collect contacts of interested people. 

Once you have the list ready, prepare a welcome email with the help of templates. This email should be sent to all new contacts immediately after joining. 

After that, continue sending timely posts regarding your business, the latest industry trends, and exclusive offers. Make sure your email newsletter is attractive and professional. And don’t forget to preview each email thoroughly before hitting the send button. 

Arrange Webinars

When the world shut down due to the pandemic, people turned to webinars to reach others in various parts of the world. And now, it has become one of the most advantageous ways of reaching targeted clients. 

When planning out your webinar, you will have to first decide on a topic to talk about. The topic you select should answer the questions your clients frequently ask. The subject you choose to go with should provide value to the audience and keep them engaged throughout the session.

The timing of your webinar also needs some thought, especially if your audience lives in other areas of the world. But generally, early afternoon or after work hours are suitable timings for most webinars. 

To promote your online event, create a landing page on your website and social media channel for interested visitors to sign up. You can also send emails to notify subscribers and get them noticed about the conference. 

Final Words

With the digital world booming, it is essential to create a strong online presence and show up where your select audience is. Use the above strategies discussed and aim to connect with your potential clients through a virtual medium. It may take time, but you will net out in the long run and manage to build equity with the audience. Good luck!