The Truth About Link Building for eCommerce SEO In 2024

Did you know that linkbuilding will still be a critical component of eCommerce SEO in 2022? Despite constant changes in the Google algorithm, backlink quality analysis tools remain one of the most important factors for ranking your eCommerce site.

In this article, we’ll discuss why links are so crucial for eCommerce SEO and how you can go about building them.

We’ll also provide some tips for staying ahead of the curve in 2022 and beyond!

Is linkbuilding still as important as it used to be?

When it comes to SEO, linkbuilding strategy has long been considered an essential component. After all, links help to improve a website’s PageRank and can thus result in increased traffic.

However, some experts have begun to doubt the importance of linkbuilding in recent years. In particular, they argue that the rise of social media has made linkbuilding less essential.

After all, users are now more likely than ever before to find services through Facebook or Twitter rather than through search engines.

As a result, they argue that linkbuilding is no longer as crucial as it was. As such, while linkbuilding may not be as essential as it once was, it nevertheless remains an influential method of any satisfactory SEO strategy.

There are some linkbuilding changes we have to observe in the nearest future.

Features of linkbuilding for e-comerce

The main difference of link building is that sometimes up to 70% of clients come with requests with a low search volume. These queries generate product pages.

In order for product pages to rank well, experts recommend performing thorough on-page optimization. First of all – it concerns photographs of images.

If they are properly retouched, and the site has an OpenGraph tag, then in the SERP, next to the link to your site, there will also be a product photo, which increases the CTR by 25-50%.

Also, due to high-quality photos, the CTR on social networks increases when someone shares a link to a product. You can read about photo editing for eCommerce here, and OpenGraph here.

The next important point is the generation of title, h1, h2, h3 titles. Try to keep them unique and contain keywords (price, cheap, review etc.)

1. The definition of linkbuilding will change

In the early days of search engine optimization, the main focus was on building links. The more links a service had, the higher it would climb in the search results.

However, this approach was quickly abused by black hat SEOs, who started using link farms and other shady techniques to inflate their link count artificially.

In response, Google began cracking down on these practices, and the importance of linkbuilding diminished.

However, eCommerce links are still an essential ranking factor, and the definition of linkbuilding is changing.

Rather than simply being a numbers game, linkbuilding is becoming more holistic, encompassing a wider variety of eCommerce marketing activities.

This includes everything from creating informative blog posts to conducting outreach campaigns. As long as a marketing activity helps to build links in a natural way, it can be considered linkbuilding.

2. SEOs will focus on building high-quality links

In the past, SEOs have focused on acquiring as many eCommerce links as possible, regardless of quality.

This approach often led to link farms and other dubious practices. However, Google’s algorithms have become much more sophisticated, and they are now able to identify high-quality links.

As a result, SEOs are now focused on building links from reputable sources to claim the top spot on Google.

This includes links from high-authority websites, as well as backlinks from within the content of articles and blog posts.

By focusing on quality rather than quantity, SEO masters can help to improve the visibility of their client’s services.

3. Google will continue to devalue low-quality links

In recent years, Google has placed an increasingly strong emphasis on the quality of links pointing to web services.

In particular, the search engine giant has been cracking down on so-called “low-quality” links, which are often typified by being bought or exchanged as part of a link scheme.

As a result, eCommerce platforms that have relied on low-quality links to help them rank highly in search results have seen their rankings plummet.

This trend is likely to continue in the future, as Google continues its push to reward services with high-quality backlink profiles.

Thus, eCommerce platforms that want to rank highly in Google search results will need to focus on earning high-quality links from authoritative websites.

4. Social media and blogs will play an even bigger role in SEO

The primary focus of eCommerce SEO was on optimizing product listings and site structure. However, social media and blogs have become an increasingly meaningful factor in search rankings.

This is because search engines are now taking into account the engagement and reach of a brand’s social media posts when determining their ranking.

As a result, brands ought to create high-quality content that resonates with their audience and drives engagement.

In addition, they need to make sure that their social media materials are shareable and visible to as many people as probable. By doing this, they can ensure that their eCommerce SEO is as effective as possible.

For instance, Dollar Shave Club and Lululemon are two primary examples of effective targeted blogs. Both have attracted more than 500,000 backlinks from popular publishers like NYTimes and Mashable.

Asda has a similar setup in their “lifestyle” blog, covering everything from fashion buyers’ guides to fitness.

Each of these companies has found success by catering their content to a specific audience. By providing relevant and valuable information, they’ve been able to build an engaged following and drive traffic to their websites.

In today’s competitive digital landscape, businesses need to find ways to stand out from the crowd. Targeted blogs are one way to do just that.

5. Voice search will become increasingly important

There has been a dramatic shift in the way people scour for information online in recent years. With the advent of voice-activated assistants like Siri and Alexa, more and more people are using natural language to ask questions and find websites.

As a result, eCommerce businesses need to optimize their content for long-tail keywords if they want to be found by voice search.

Long-tail keywords are three or four-word phrases specific to what a user is looking for. For example, rather than searching for “boots,” a user might search for “women’s red leather dress boots size 7.”

By including long-tail keywords in their platform content, eCommerce businesses can ensure that they appear in search results when users ask voice-activated assistants for specific product recommendations.

6. Concentration on User Generated Content instead of a Brand Voice

One of the best ways to connect with potential customers online is through user-generated content (UGC).

This type of content includes things like product reviews, social media posts, and blog articles.

UGC is a powerful marketing tool because it gives your audience a chance to see your products in action and hear what other people think about them.

Furthermore, UGC is often more engaging than traditional advertising, and it can help to build trust and credibility for your brand.

If you’re not already using UGC as part of your eCommerce strategy, now is the time to start. Here are some tips for getting started:

• Identify where your target audience is active online. This might include social media platforms like Instagram, YouTube, or Facebook.
• Find UGC that’s relevant to your products or services. For example, if you sell cosmetics, look for videos or photos of people using your products.
• Share the UGC on your own channels, and make sure to give credit to the original creator. You can also encourage customers to leave reviews or testimonials on your website or social media pages.

By incorporating UGC into your eCommerce strategy, you’ll be able to boost your sales.

7. Giving things away is a great strategy to provide reputable backlinks to a vast audience

While there’s no surefire method to gaining attention and getting people engaged, giveaways, contests, sweepstakes, and other promotions can be an effective means of driving traffic, exposure, and backlinks.

Such events often tap into people’s desires to gain an advantage over others, which can make them more likely to take notice.

While it’s possible to give away expensive items, sometimes even simple things like free e-books or t-shirts can be enough to generate interest.

The key is to ensure that the giveaway is relevant to your target audience and that it’s promoted in a way that reaches as many people as possible. With some planning and effort, you can use giveaways to get the attention you need and help grow your business or website.

For example, ASOS and Apple are two of the most popular retailers among students. Both companies offer generous discounts on their products, which helps to attract a youthful customer base.

However, ASOS holds a significant advantage over Apple when it comes to search engine optimization. The student discount page on ASOS’ website has more than 13,000 backlinks, while Apple’s student discount page has a whopping 200,000 backlinks.

This difference is due in part to ASOS’ aggressive linkbuilding strategy. The company focuses on acquiring high-quality links from authority sites, which helps to improve its search engine ranking and visibility.

As a result, students are more likely to find ASOS’ student discount page when they search for it online.

While Apple’s discounts may be slightly more attractive, ASOS’ better SEO positioning gives it a significant advantage in the student market.

Final Thoughts

By taking into consideration all this newly changed backlink options, you can boost online sales and enhance your eCommerce activity to the next level.

 

About writer:

Mary Hunter is a successful American freelance lifestyle blogger with advanced writing skills. She had experience in editing, marketing, and her works appeared in different publications and website articles. Her main goal in life is not to set up any goals and keep working every day.