List of YouTubers Making Their Mark With Most-Subscribed YouTube Channels

A YouTuber refers to individuals who have established themselves as influential online personalities or influencers by creating and sharing videos on YouTube, a popular video-sharing platform. These individuals typically maintain their own personal YouTube channels, where they upload a variety of content to engage with their audience. The term “YouTuber” originated in the English language in 2006 and has since become widely recognized.

As online influencers, YouTubers possess the ability to capture the attention of viewers and cultivate a dedicated fan base through their video content. They produce videos across diverse genres such as vlogs, comedy sketches, beauty tutorials, video game commentaries, educational content, and much more. YouTubers often leverage their creativity, expertise, and distinctive personalities to entertain, inform, or inspire their subscribers.

YouTubers adapt to new trends by engaging with their viewers through live streams, interacting on various social media platforms, and exploring additional avenues such as podcasting or launching merchandise lines. They play a significant role in shaping the landscape of digital entertainment and continuously redefine the traditional concept of celebrity in the 21st century.

What Impact Does Social Have of YouTube?

YouTube, the prominent American online video sharing and social media platform, has had a significant social impact across various domains. As the world’s largest video hosting website and the second most visited website globally, it has become an integral part of people’s online experiences.

YouTube serves as a powerful search engine, offering a vast array of educational content and “how-to” videos. It enables easy distribution of course materials from educational institutions and encourages collaboration and innovation as individuals can build upon each other’s work. The platform has also fostered connections between institutions and individuals, such as universities engaging with prospective students and businesses interacting with employees.

The impact of YouTube extends beyond education and business. It raises awareness about important social issues, breaks down barriers by facilitating social contact for marginalized groups, and challenges stereotypes. However, the platform has also faced criticism for hosting harmful content, such as videos promoting self-harm or dangerous challenges.

YouTube has emerged as a significant platform for visual journalism, showcasing content from established news organizations and citizen journalists alike. Independent and alternative news channels on YouTube often reach larger audiences than traditional broadcast television.

In the realm of politics, YouTube promotes democratic principles by allowing individuals to express their political views freely. It played a role in the Arab Spring uprisings, transcending national boundaries and leading to government censorship. However, the platform has faced criticism for promoting extremist content and false political information.

The streaming data on YouTube provides valuable insights into consumer opinions, enabling marketers to make informed decisions. Celebrities and major companies, particularly music labels, utilize YouTube as an advertising tool for targeted mass marketing. Content creators can also monetize their videos through the Partner Program, with top earners generating multimillion-dollar annual incomes.

YouTube’s impact on society is undeniable, with both positive and negative consequences. It continues to shape various aspects of our lives, from education and journalism to politics and marketing.

Microcelebrities: Influential YouTubers Making a Mark

YouTubers, often referred to as microcelebrities, hold significant influence in the digital realm. Unlike traditional celebrities, they are seen as self-governed and independent, fostering a relatable and authentic connection with their viewers. This perception is reinforced by the direct interaction between YouTubers and their audience through the platform.

Studies have shown that YouTubers have a strong impact on young audiences. In surveys conducted in the United States, YouTube personalities consistently ranked higher in influence compared to traditional celebrities among teenagers. YouTubers like Smosh and KSI topped the charts in terms of influence, highlighting the power of their online presence.

The influence of YouTubers extends beyond the platform itself. Many have successfully transitioned into mainstream media, such as Liza Koshy hosting a Nickelodeon show and starring in a Netflix film. Ryan Kaji, known for his toy review channel, even had his own TV show on Nick Jr. Lilly Singh, a prominent YouTuber, became the host of her own late-night talk show on NBC.

Moreover, YouTubers have utilized their influence for charitable causes and to address social issues. Notable examples include MrBeast and Mark Rober, who raised millions of dollars through their Team Trees campaign, and Felipe Neto, who publicly criticized the Brazilian president’s response to the COVID-19 pandemic. Their impact goes beyond entertainment, making a tangible difference in the world.

Given their level of influence, there have been discussions about the need for new indices to evaluate the output and impact of YouTubers. This recognizes their significance as influential figures in the digital landscape.

YouTubers have become powerful voices in contemporary society, shaping opinions, entertaining millions, and making a positive impact through their platforms.

Monetization: Earning Revenue through Google AdSense

YouTubers have various avenues to generate revenue and monetize their content. One of the primary methods is through Google AdSense, where they earn money from advertisements displayed on their videos. They can also supplement their income by utilizing affiliate links, selling merchandise, and offering memberships through platforms like Patreon. Popular channels often attract corporate sponsors who pay to be featured in the videos. This trend has grown to the extent that major brands like Walmart and Nordstrom actively seek out YouTube stars as influencers.

In the early days of YouTube, monetization options were limited, and many content creators simply shared their homemade videos without considering financial gains. However, the platform evolved, and in August 2007, YouTube introduced in-video ads, followed by preroll ads in 2008. In December 2007, the Partner Program was launched, enabling eligible channels to run ads and earn money based on certain metrics. This program allowed YouTube personalities to make a living solely from their platform.

Throughout the 2010s, the potential for YouTubers to achieve significant wealth and fame increased dramatically. Top earners like PewDiePie and Rosanna Pansino generated substantial incomes, rivaling those of popular actors. The influx of wealth within the YouTube community led to some criticism, with concerns raised about the balance between monetization and creativity or maintaining a connection with the fanbase. However, the trend of YouTubers earning substantial amounts continued to grow, with notable earners like MrBeast reaching remarkable heights, as reported by Forbes.

YouTube has provided a platform for content creators to monetize their videos and build lucrative careers, transforming the landscape of online entertainment and income generation.

List of YouTubers Making Their Mark

Most-Subscribed YouTube Channels: Top Influencers and Content Creators

List of Most-Viewed YouTube channels

At the forefront of the list of YouTube channels with the highest number of views sits T-Series, an Indian record label renowned for its Hindi film music. T-Series claimed the title of the most-viewed YouTube channel on February 16, 2017, and currently boasts over 216 billion total views as of February 2023. The top 50 channels in terms of views have all exceeded 25 billion total views, with 30 of them surpassing 30 billion and 18 surpassing 40 billion. Remarkably, three channels have achieved a staggering milestone of over 100 billion total views.

List of Most-viewed YouTube videos

Below is a table featuring the top 30 YouTube videos with the highest number of views. The total views for each video have been rounded to the nearest 10 million. The table also includes information about the uploader and the publication date of each video. Please be aware that certain videos may not be accessible worldwide due to regional restrictions imposed by specific countries.

List of Most-liked YouTube videos

Presented below is a table that showcases the top 30 YouTube videos with the highest number of likes. The total number of likes for each video has been rounded to the nearest ten thousand. The table also provides details about the uploader and the upload date of each video. These statistics are up to date as of June 1, 2023.

List of Most-disliked YouTube videos

Below is a table presenting the top 42 YouTube videos with the highest number of dislikes. The visible dislike counts have been rounded to the nearest thousand. The table also includes information about the creators, the percentage of dislikes, and the publication dates on YouTube. However, it’s important to note that on December 13, 2021, YouTube removed public dislike counts from all videos. The dislike counts mentioned below were recorded on the night of December 12, 2021, just before they were hidden.

Creator Awards for Subscriber Milestones

When creators achieve subscriber milestones, we are honored to celebrate their dedication and passion by presenting them with Creator Awards. These awards recognize the effort and commitment creators put into their videos.

Silver Creator Award ( 100K SUBSCRIBERS )

Channels that achieve or exceed 100,000 subscribers are eligible for the award. The previous version of the award was composed of a cupronickel alloy with nickel plating. However, the new version, introduced on March 1, 2017, is made up of 92% nickel, 5% carbon, and 2.5% zinc, with small amounts of other metals present. In March 2018, the appearance of the Silver Play Button underwent a transformation. It changed from a metal button enclosed within a window box, with the channel’s name printed on the front glass pane, to a sleeker flat-designed metal plaque award. This updated version features the embossed name of the channel. Additionally, channels at this level also have the opportunity to apply for a digital verification badge.

Gold Creator Award ( 1 MILLION SUBSCRIBERS )

Channels that achieve or surpass 1,000,000 subscribers are honored with the award. The Gold Play Button is crafted using brass that is gold-plated. In March 2018, the appearance of the Gold Play Button underwent a transformation. It transitioned from a metal button enclosed within a window box, with the channel’s name printed on the front glass pane, to a sleeker flat-designed metal plaque award. This updated version showcases the embossed name of the channel.

Diamond Creator Award ( 10 MILLION SUBSCRIBERS )

The award is presented to channels that achieve or exceed 10 million subscribers. It is crafted using silver-plated metal, adorned with a prominent colorless crystal shaped like a triangle, resembling a play button. During its introduction at VidCon 2015, a total of 35 channels qualified for this prestigious honor. As of January 11, 2023, there are currently 985 channels that have amassed 10 million subscribers or more, making them eligible for this remarkable achievement.

Custom Creator Award ( 50 MILLION SUBSCRIBERS )

Previously, the award was presented to channels that achieved or surpassed 50 million subscribers. However, since September 1, 2020, it is the only award missing from the Creator Awards FAQ. Nevertheless, YouTube continued to grant this award at their discretion even after the specified date. This particular award earned the nickname “Ruby Creator Award” by PewDiePie, who received a special ruby-colored award designed in the shape of his channel’s logo. The color of the award can vary for each creator. For instance, T-Series received a colorless award, while Blackpink received a black award placed on a pink base. Channels marked with a dagger symbol (†) have unveiled their Custom Creator Award to the public. As of January 4, 2021, a total of 17 channels have reached this noteworthy milestone.

Red Diamond Creator Award ( 100 MILLION SUBSCRIBERS )

The award is granted to channels that achieve or exceed 100 million subscribers. Drawing inspiration from the Diamond Creator Award, it showcases a play button triangle adorned with a prominent dark red crystal. This prestigious accolade was included in the Creator Awards FAQ by September 1, 2020. Presently, there are seven channels that have successfully attained this remarkable milestone.

How YouTube Creator Awards works

YouTube Creator Awards, also referred to as YouTube Play Buttons or YouTube Plaques, are a collection of accolades bestowed by YouTube to acknowledge its top-performing channels. These awards are primarily determined by a channel’s subscriber count, with YouTube exercising sole discretion in granting them. Before receiving an award, each channel undergoes a review process to ensure adherence to YouTube’s community guidelines. It should be noted that YouTube retains the right to decline Creator Awards for channels featuring content related to horror or extremist politics.

1. Eligibility review YouTube Creator Awards

YouTube exercises sole discretion in awarding Creator Awards and recognizes creators who have adhered to the platform’s guidelines. Channels undergo a thorough review process prior to receiving these awards. This entails rewarding creators who maintain their accounts in good standing, free from copyright strikes, violations of community guidelines, or any artificially inflated subscriber counts. Various criteria are taken into consideration while determining the eligibility for the awards.

2. Claim your award

Once your channel’s eligibility is verified, you will receive a notification through your Creator Studio within one week of reaching a Creator Awards milestone. This notification will contain a distinctive redemption code that you must enter on our redemption portal. Once you have accessed the portal, simply provide your channel name and delivery details, and you’re all set!

3. Delivery

After you have submitted all the necessary information, we will commence the meticulous process of crafting your personalized Creator Award. The time required for construction and delivery of the award may range from 2 to 4 weeks, depending on your geographical location. During this period, we recommend taking the opportunity to plan the perfect spot for proudly displaying your award.