Get Premium Products For Your Business

Having premium products for your business is a great way to enhance your brand image and to inspire an even more loyal following than what you already have. This is because customers for companies that have such products know that they can always count on you to provide them with items that not only will give them an incredible amount of value, but something that they can also use as social currency.

Marketing an item as a premium product is incredibly powerful for your bottomline. Supreme has even gone as far as selling a brick and a crowbar at an insane price point because it had their logon on it.

Even though you may not want to go that far yet, here are a few premium products that you can add to your repertoire to let your customers know that you are the real deal.

Gift Sets

Beyond just the products that you sell, you should also include small gifts that are well designed and well packaged with items that go beyond a certain price point. If you buy a premium fragrance from Dior, for example, you will get the chance to get it packaged in a beautiful looking box complete with a branded ribbon with several promotional items included including Dior makeup samples. Even though it is rather cheap to do this, the amount of perceived value that you will gain is staggering. Your customer will know that you care about their experience and will be more willing to buy from you again in the future.

Influencer Mailers

One of the best ways to get your product out there is through a rather new form of advertising called Influencer Marketing. It is no secret that we live in the age of social media and with it we have seen the rise of several new stars that have inspired a massive audience following.

You want to have premium products sent to these influencers so that they can do an unboxing for their followers. Make sure that the packaging looks beautiful and that you choose some of your best products.

Branded Merchandise

Along with the rise of the social media age, the idea of having “merch” or “swag” has also come into prominence. This is also something that is directly connected to influencers because social media stars like Logan Paul and KSI have done a great job in creating premium product lines that are connected to their brands that can be purchased directly on their websites. You should learn from this that this is not only a stable income stream but also a great way to get your brand name out there.

Custom Packaging

Of course, it would not be a luxury product without luxury packaging. When you see that trademark black and white from Gucci, for example, you know that you are in for something amazing before you even open the box. This is very important because first impressions are key when it comes to retaining customers to your brand and first impressions are made not when the box is opened, but when the box itself is revealed. You want to keep this in mind when you have your luxury products designed, invest in beautiful looking packaging to make your brand look like it is serious about providing the best possible value.

How To Get It All

Now that you know what the ideal lineup is for your store to feature premium products, you are probably wondering how you can possibly get all of these things. Where do you even start? The good news is that all of these things are offered by Harper and Scott, your ideal partner for product planning and development straight out of New York City. If they can do it for some of the biggest companies in the world, they can certainly do it for you!