Services You Can Expect From A Specialized eCommerce Agency

Once you have already tied up with a digital marketing agency to enhance your online marketing, it makes sense to use the same agency for your eCommerce requirements, including website design and other developmental services. Check out UPQODE an eCommerce agency, to learn more about the benefits of Shopify eCommerce and how it can help you market your products online. 

You have several advantages using a specialized eCommerce agency, and having a tie-up with a top-notch agency before launching your products makes sense. With e-retail sales accounting for 18% of retail sales globally, it is set to cross 21.8%by 2024, as per survey reports. 

Here’s what you can expect from a specialized eCommerce agency:

Unmatched Technical Knowledge

eCommerce is pretty complex and calls for specialized technical knowledge to design the website. With your website being your gateway to your online retail business, site speed and storage play crucial roles. 

Hence, only a specialized eCommerce agency will have professionals working with them to create sleek-looking sites, with pages loading fast, which helps reduce the bounce rate and retain users. 

Although a specialized agency will have a relatively smaller team (20 to 30), it focuses on select services that help with better conversions. With better functionality and key essentials like efficient inventory management, faster payment processing, and a smooth dispatch system in place, your business is set to grow rapidly. 

Converting Leads

It is not enough to merely drive traffic to your website. Converting most of the users to paying customers is what helps an eCommerce company grow. Besides a technically sound web design, you need high-quality content to hold the attention of the users. A professional, specialized eCommerce agency knows how to increase followers and likes on social media. 

Professionals like the UPQODE eCommerce agency give particular importance to user experience, which is crucial in achieving conversions. Besides increasing conversions, a professional eCommerce agency can help with your branding and marketing strategies. It is adept at identifying the target audience and ensuring better sales in specific demographics. 

The research includes age, gender, income, employment, geography, and level of education, which helps identify the target audience. 

Image and Data Management

Did you know that the first thing more than 70% of search engine users look for are images of the products they plan to buy? Images play a crucial role in user engagement and reflect directly on the performance of your site. Page load times are inversely proportional to bounce rates, affecting the conversions and revenues. 

Image management includes optimized storage, speedy delivery to the shoppers’ devices. Without image optimization, there will be no change in the dimensions or sizes of the images matching the device. 

For instance, the image you view on a desktop does not appear the same when viewed on a Smartphone. That’s where responsive web designing comes into play, which helps fit the images on much smaller screens. 

An experienced eCommerce agency knows how to manage product catalogs, which involves storing and managing vast volumes of data besides the images. 

Integrating Purchases and Transactions

System integration is another area of eCommerce that requires being in tune with your business systems. All purchases and transactions online need to be integrated to ensure the eCommerce project takes off and runs without any hitches. 

Integrating systems involves specialized skills and sophisticated tools and processes that only a specialized eCommerce company has. Besides managing the integration design and development, a seasoned eCommerce agency will be aware of the certification processes crucial to seamlessly integrating work. 

Adequate Security for Transactions

High-level security measures need to be in place for an eCommerce company to run its business smoothly. An eCommerce site processes transactions continuously, which calls for the highest security. The payment data and personal details of the customers have to be protected. 

With thousands of customers visiting eCommerce platforms and making purchases every second, the challenge is quite daunting. Only a professionally managed eCommerce agency can guide you on the best practices that can keep your customers protected.  

Remember that your website provides 24/7 access to international customers who look for security online. Besides having efficient password managers (2FA or two-factor authentication), a specialized eCommerce agency will also use ‘HTTPS’ as an online protocol for securing communications on the Internet. 

Offering Technical Support

A specialized eCommerce agency will offer 24/7 technical support to ensure that your high-performance transactional site is maintained and managed well. The technical support team will rectify technical glitches quickly as the agency has the requisite expertise and tools to provide continuous support. 

Summing it Up

If you are planning to start your online business or convert your brick-and-mortar store to an online store, you need the services of a specialized eCommerce agency to help set up your site and run it.