One graphic designer said that designing is a kind of visualization the thinking. Creative producers and marketers fancy new ways of delivering the main traditional marketing messages, provoking customers to feel like «Oh, this product great, why won’t I buy it? » And the ways they wrap the message diverge and change constantly. Animators over the world develop novel methods for the animation craft.

Some techniques emerge annually, some take longer. Some influence the whole industry, some are not so memorable and groundbreaking.

The field of animation also is affected by the trends replacing each other and stimulating progress of the craft.

The rotation of the trends goes up in a spiral-like way. Sometimes the trends of the past catch up with the nowadays but the very techniques are much updated. Some animated explainer video trends are fleeting and some become classic.

List Of Some Animation Trends

3D

3D remains the leader in the trends of animation. Amplified with 3D elements any sales presentation becomes a show. The power of performing things in three dimensions can’t be overstated. It caused a catching to breathe effect and marketers use it.

Merge 2D and 3D

The combining of 2D and 3D remains popular and you can find lots of explainers with the integration of these two techniques.

Live-action with animation

Such a mix is on the rise. It is about an anthology-style – combining different aesthetics. The style is mainly used by the online platforms that seek diversification of the animation space. And the shift is developing getting new spaces to be implemented, like animated pieces for documentary videos.

Multiple platforms

There is a considerable demand for naïve, hand-drawn moving images that match any platform or website.
It’s about making pics of blocks and pages «alive».

Grain

It is an adding roughness and inserting texture to vector imagery. That is how common dull visuals become interesting.

Retro Motion Graphics

It is a way of provoking a nostalgic feeling in viewers with fresh visual tools.

Web and Apps Motion Graphics

As the software companies faced that a huge part of users does not engage with the sites and applications that have a common unattractive frontend.

So, now motion graphic helps to retain users with animated elements like letters, logo, etc.

Recommendations

The list of trends we presented above is not even close to being comprehensive. The variety of directions in which modern animation is developing is much bigger. There goes a combining of styles and on the generates new styles and directions.

While some animators work at the interface of styles, others are inspired by extending the already existing styles to new niches by transforming slightly the pitch or format.

When it comes to choosing which style to prefer for your explainer video, consider not just the styles’ popularity but also the very nature of your video. For instance, if you are selling a medical care service it will probably be not congruently to insert heavy music in the promo or use retro motion graphics for creating video.

Watch examples of the modern explainer video https://explain.ninja/2d-animated-videos/

There is one formula following which might be helpful in deciding what exactly you need your video to be.

Within the all techniques available nowadays the best for your video are those which not just entertain or make viewers a fun and cutting a figure, but the ones that simply help you to sell your products or services.

At the same time, such a tool as animation is a craft employing the best achievements of visualizing. And, of course, outdated approaches can spoil even an excellent script.

Consider animation trends as points to be guided by and, yet, don’t succumb to temptation follow them blindly.
So, the secret of the successful animated explainer video is to find a golden mean in each precise case.